6 TO 1 RETURN ON INVESTMENT

For every dollar spent, radio averages a return of six dollars. This makes it one of the most cost-effective marketing platforms.

AUDIO BRANDING YOUR BUSINESS

Radio focuses on telling your business' story. The message you share and how it's delivered can make a huge impact.

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Radio Commercials & Production

To us, a commercial is more than a :30 or :60 spot in between songs. It conveys the story of your brand and shares a message that could bring that much-appreciated customer to your business.

Radio has a unique way of creating emotion that customers can connect with. If done well and done consistently, this type of messaging can create brand recognition that will prove to be invaluable to your business over the years. We pride ourselves on helping our clients build a foothold in the local market by promoting the very valuable products or services they have to offer.

Whatever stage you’re at, your Cache Valley Media Group marketing and sales executive will sit down with you to craft a message that will capture the heart of your business and develop a campaign aimed at helping you achieve your goals. Our production experts will then bring that message to life and share it through the airwaves.

Advertising on our radio stations generally yields a cost of $5-7 per thousand impressions (CPM) on average. That’s more cost-effective than most forms of media– digital or traditional!

How do we know it works?

Media-Driven Traffic

We use software that allows us to track the number of website and Google MyBusiness visitors our clients get within minutes of their ad being played. There’s always the chance of organic visitors in this time frame, but as we collect more and more data, the trends have shown that radio drives traffic to our advertisers’ pages. Using this data, we can also compare which ads are more effective and adjust your schedule accordingly.

Streaming Data

Each month, we see an average of over 90,000 unique radio streaming sessions. This includes every listener that connects through a smart device, our apps, or our websites, but doesn’t account for the thousands more than listen through traditional radio devices. Based on county-by-county ratings from Nielsen, one of the most trusted names in the media rating industry, we estimate that our weekly reach through traditional radio devices is over 110,000 and growing.

Customer Testimonials

The most important indicator of radio’s success is what our clients have to say. Here is some of the feedback we’ve received:

Al's Sporting Goods 80x80

“Radio has worked outstandingly well for our store. Especially our live remotes, you can really see the effect radio does immediately. You can see the immediate influx of customers. Sometimes we do door busters – we’ll say ‘for the next hour, this, this and this is on sale’, and you see a ton of people come up immediately. It’s an instant response we can visually see, and it’s always a great thing.”

Garden Gateway 80x80

“Last year, we put radio to the test. We dramatically increased our summer advertising budget and the results were overwhelming … I used to think people tuned out radio commercials, but now customers come into Garden Gateway and recognize me just by the sound of my voice.”

Rise Broadband 80x80

“One of the surprising things about advertising on the radio is, number one, the affordability. Number two, it’s the number of potential clients that you can reach. Also, the thing about it that’s really great is you can change things in real time. So if I have an offer that is working, I can keep going. If I need to tweak it, I can do it. And I get that response immediately.”

Ready to take the next step?

Contact us today, and our experts will work with you to create a customized campaign.

Give Us a Call

(435) 752-1390

Visit Us

810 W 200 N
Logan, Utah - 84321

Open Hours

8:00 am - 5:00 pm, M-F