For years, businesses trying to attract new customers online have concentrated on a familiar question: How do we show up when someone searches on Google? That question is changing. Consumers are increasingly turning to artificial intelligence ...
Be Known Before You’re Needed
One of the most common conversations we have with local business owners isn't about creating the perfect advertisement. It's about creating familiarity. The businesses that consistently grow in Northern Utah aren't always the ones offering the ...
What Advertisers Get Wrong About Audio Marketing
If you've ever assumed that "everyone streams music now," you're not alone. According to new research from Edison Research's Q2 2026 Share of Ear study, many advertisers dramatically overestimate the size—and value—of Spotify's advertising audien ...