Advertising Strategy 02

Targeted Digital Marketing.

Advertising Strategy 02

Targeted Digital
Marketing.

Geo-Fencing.

Where people go is an excellent indication of their habits & interests. We can target potential customers that visit specific neighborhoods, your competitor's locations, local events, etc. 

Addressables.

The internet is always keeping track of our behavior. We can use that to your advantage by targeting based on over 1000+ different criteria in our demographic database.

Search Retargeting.

Over 5.6 billion internet searches occur every day, and local consumers are actively researching their next purchases too. We can target people based on the keywords they've searched.

Firehouse Pizzeria Logo
Anderson's Seed & Garden Logo-4
ExterPro Logo
Fisher Home Furnishings Logo
Riverwoods Logo
Hyde Park Dental Logo

Targeted Advertising

Capture Customers Who
Are Ready To Buy.

When your washing machine breaks, the first resource you look to is your mind. If you can't immediately think of an appliance repair shop nearby, the next most common place to look is a search engine such as Google, Yahoo!, or Bing.

In a poll of over 2,000 consumers, 70.8% of respondents said they would be more likely to click on a business that they're familiar with rather than the first search result. It's no secret that Search Engine Optimization (SEO) is important in today's world, but this result illustrates why having Share of Mind (SOM) power is even more effective.

Targeted Advertising

Capture Customers
Who Are
Ready to Buy.

When your washing machine breaks, the first resource you look to is your mind. If you can't immediately think of an appliance repair shop nearby, the next most common place to look is a search engine such as Google, Yahoo!, or Bing.

In a poll of over 2,000 consumers, 70.8% of respondents said they would be more likely to click on a business that they're familiar with rather than the first search result. It's no secret that Search Engine Optimization (SEO) is important in today's world, but this result illustrates why having Share of Mind (SOM) power is even more effective.

Sales Funnel
Be seen online
The Average Person Spends
6 Hours And 42 Minutes Online
Every Day.

With such an incredible amount of time being spent online each day, it's important to take advantage of the capabilities of digital marketing and be seen where your audience is spending their time.

Be seen online
The Average Person
Spends 7 Hrs. Online
Every Day.

With such an incredible amount of time being spent online each day, it's important to take advantage of the capabilities of digital marketing and be seen where your audience is spending their time.

Geo-Fencing.

Target based on geographics

Q. How does geo-fencing work?

A. First, we draw a virtual fence around the location(s) you want to target. Anyone with a location-enabled device that visits a specified location will be tagged, and they’ll start to receive your ads! 

Q. How can I apply this to my strategy?

A. We’ve seen lots of success when our clients target their competitors’ locations, relevant community events, or other businesses their target market is likely to visit.

Q. Where are my ads displayed?

A. The Cache Valley Media Group partners with an extensive ad network, which means we can show your ads on thousands of websites and apps that your audience frequently uses.

Addressables.

Target based on demographics

Q. What is an addressable campaign?

A. Using an extremely comprehensive database, we can target households that check the boxes of a combination of over 1,000 different criteria. Demographics, interests, recent purchases, property types, business owners, you name it! 

Q. What are some examples of criteria I can target?

A. We can narrow it down to target a recently-divorced mother of two kids that has a 3,000+ sq. ft. vinyl-sided house with a three-car garage, has a recent history of cosmetics purchases, five open credit cards, and has stretched herself so thin that she desperately needs a relaxing day at your spa.

Q. Where are my ads displayed?

A. The Cache Valley Media Group partners with an extensive ad network, which means we can show your ads on thousands of websites and apps that your audience frequently uses.

Search Retargeting.

Search
Retargeting.

Target based on online activity

Q. What is search retargeting?

A. Using the keywords that people type into thousands of search bars across the web, we track and display your ads to them for up to 30 days as they continue to use the internet. We can even use contextual keywords of the websites they frequent.

Q. How can I incorporate this in my strategy?

A. We’ve had many clients see success with search retargeting if they’re hiring for specific positions, selling products online, or providing services that are relevant to topics often researched online.

Q. Is this the same as Google Ads or Adwords?

A. Nope! Google Ads will allow you to bid on a search keyword to appear first in the search results. Our method is different, in the way that we display multiple visual ads to people that have searched for your keywords as they browse various websites and apps.