May 8, 2018 by Ryan Frandsen Report: Businesses could lose $16.4 billion to online advertising fraud in 2017 Lucy Handley Writer, CNBC.com (article taken from here) New figures released today suggest that ad fraud will cost brands $16.4 billion globally this year, and that nearly 20 percent of total digital ad spend was wasted in 2016. So-called invali ...
