Written by Roy H. Williams Marketing in Austin, Texas (article taken from here) 1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgot ...
How exactly does advertising work?
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” That feeling of uncertainty about advertising plagues many business people. They know they should adv ...
Report: Businesses could lose $16.4 billion to online advertising fraud in 2017
Lucy Handley Writer, CNBC.com (article taken from here) New figures released today suggest that ad fraud will cost brands $16.4 billion globally this year, and that nearly 20 percent of total digital ad spend was wasted in 2016. So-called invali ...