With so many digital platforms competing for consumer attention, businesses have more advertising options than ever. But a new report from Nielsen offers an important reminder: One of the most effective ways to reach potential customers is also one ...
AI Is Changing Search. Is Your Business Ready?
For years, businesses trying to attract new customers online have concentrated on a familiar question: How do we show up when someone searches on Google? That question is changing. Consumers are increasingly turning to artificial intelligence ...
Why Reach Still Matters in a Fragmented Media World
New marketing research reinforces a principle that can easily get lost in today’s world of sophisticated audience targeting: brands grow by reaching more potential customers. New analysis highlighted by the Cumulus Media/Westwood One Audio Active ...