If you've ever assumed that "everyone streams music now," you're not alone. According to new research from Edison Research's Q2 2026 Share of Ear study, many advertisers dramatically overestimate the size—and value—of Spotify's advertising audien ...
Smart Businesses Don’t Stop Marketing During Uncertain Times
Economic uncertainty has become a familiar challenge for businesses across Northern Utah and Southern Idaho. Inflation, changing consumer behavior and ongoing questions about the economy continue to make business owners think carefully about every d ...
Radio Is Not Just About Awareness — It’s About Results
For years, marketers have viewed radio primarily as a brand awareness tool. It was the medium businesses relied on to build familiarity, establish trust and stay top-of-mind with consumers. While those strengths remain as valuable as ever, new resea ...