If you've ever assumed that "everyone streams music now," you're not alone. According to new research from Edison Research's Q2 2026 Share of Ear study, many advertisers dramatically overestimate the size—and value—of Spotify's advertising audien ...
Smart Businesses Don’t Stop Marketing During Uncertain Times
Economic uncertainty has become a familiar challenge for businesses across Northern Utah and Southern Idaho. Inflation, changing consumer behavior and ongoing questions about the economy continue to make business owners think carefully about every d ...
How Local Businesses Can Win in a Changing Digital World
Digital advertising continues to grow at a remarkable pace, but the latest research suggests that successful marketing still depends on something technology cannot manufacture: a genuine relationship with the customer. According to a July 2026 re ...