The past year has been full of ups and downs for most small business owners. For many, it's been mostly downs. We've met with clients that have been through hell and back trying to keep their business alive, and we'll often hear things like "Busines ...
12 Causes of Advertising Failure
Written by Roy H. Williams Marketing in Austin, Texas (article taken from here) 1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgot ...
How exactly does advertising work?
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” That feeling of uncertainty about advertising plagues many business people. They know they should adv ...