If you've ever assumed that "everyone streams music now," you're not alone. According to new research from Edison Research's Q2 2026 Share of Ear study, many advertisers dramatically overestimate the size—and value—of Spotify's advertising audien ...
New Data Shows Radio Still Leads Audio Reach
As advertisers navigate an increasingly fragmented media landscape, new data shows that radio remains the dominant force in ad-supported audio consumption. According to Nielsen's latest edition of The Record, which incorporates listening data from E ...