If you've ever assumed that "everyone streams music now," you're not alone. According to new research from Edison Research's Q2 2026 Share of Ear study, many advertisers dramatically overestimate the size—and value—of Spotify's advertising audien ...
Smart Businesses Don’t Stop Marketing During Uncertain Times
Economic uncertainty has become a familiar challenge for businesses across Northern Utah and Southern Idaho. Inflation, changing consumer behavior and ongoing questions about the economy continue to make business owners think carefully about every d ...
Reach Parents Before the School Bell Rings
Every year, businesses assume the back-to-school shopping season begins in August. Today's consumers have changed that equation. According to new research from Audacy, many parents are already shopping weeks before school begins, stretching pu ...