As advertisers navigate an increasingly fragmented media landscape, new data shows that radio remains the dominant force in ad-supported audio consumption. According to Nielsen's latest edition of The Record, which incorporates listening data from E ...
Consistent Branding Drives Future Growth
A new marketing case study from Cumulus Media and Westwood One suggests that long-term branding strategies — especially through AM/FM radio — remains one of the most effective tools for local businesses trying to build awareness and future sales in ...
Radio personalities are “Super-Influencers” for modern brands
Broadcast radio continues to hold a dominant place in the daily lives of North American consumers, even as podcasts, streaming platforms and video-based audio compete for attention, according to a new consumer study from global marketing and adverti ...