Written by Roy H. Williams Marketing in Austin, Texas (article taken from here) 1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgot ...
How exactly does advertising work?
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” That feeling of uncertainty about advertising plagues many business people. They know they should adv ...
Nielsen: ‘Top Way To Reach Consumers Across All Media’ Is Radio.
Written by InsideRadio (article taken from here) The recently released Q2 2017 Nielsen Comparable Metrics Report, which offers an in-depth apples-to-apples comparison of major media platforms—traditional radio, television, computers, smartphones, ga ...