Written by Pierre Bouvard (article taken from here) Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Rad ...
Local Radio & TV Industries Create $1.17 Trillion in GDP
Written by RADIO ONLINE (article taken from here) The local commercial broadcast radio and television industries generates a whopping $1.17 trillion of Gross Domestic Product (GDP) and 2.47 million jobs through direct and stimulative effect on ...
Best Media For Modern D2C Brands? Old-Fashioned Radio
Written by by Sarah Mahoney (article taken from here) As more 21st century direct-to-consumer brands are looking for their next level of growth, some surprising research finds one of the most effective ways to boost sales and awareness is strai ...
12 Causes of Advertising Failure
Written by Roy H. Williams Marketing in Austin, Texas (article taken from here) 1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgot ...
How exactly does advertising work?
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” That feeling of uncertainty about advertising plagues many business people. They know they should adv ...
Nielsen: ‘Top Way To Reach Consumers Across All Media’ Is Radio.
Written by InsideRadio (article taken from here) The recently released Q2 2017 Nielsen Comparable Metrics Report, which offers an in-depth apples-to-apples comparison of major media platforms—traditional radio, television, computers, smartphones, ga ...
Report: Businesses could lose $16.4 billion to online advertising fraud in 2017
Lucy Handley Writer, CNBC.com (article taken from here) New figures released today suggest that ad fraud will cost brands $16.4 billion globally this year, and that nearly 20 percent of total digital ad spend was wasted in 2016. So-called invali ...
Radio is as Strong as Ever
By Radio Ink (article taken from here) In the latest Nielsen Audio Today Report, Managing Director Brad Kelly says AM/FM radio continues to reach more people each week than any other medium. 93% of the American population continues to tune in ...
Survey Has Good News for AM and FM Radio Stations
By Glenn Halbrooks (article found here) Many experts have labeled traditional AM and FM radio stations as outdated throwbacks with no future. But an Ipsos survey shows something dramatically different. This poll shows that 84% of those asked pr ...