46% of all Google searches are for local businesses. Think about it, when you want to find a new place to eat, what do you do? You google it. Because people are turning to the web for most of their needs, it is important to actually be there, so that ...
What is Customer Experience and Why Does it Matter?
The customers are the backbone of every business. Without customers buying your products, your business won't grow and become successful. In today's competitive market, a company needs to work hard to gain customers and keep them coming back. Excell ...
Ultimate Guide to Optimizing Your Google My Business Listing
Developing a diverse Local SEO strategy for companies with brick-and-mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect pote ...
11 Simple (And Cheap) Online Marketing Ideas for Small Businesses
Let’s face it: marketing is hard. And for small businesses, it can be even harder.
But it doesn’t have to be. In this post we’ll go over 11 budget-friendly methods for marketing a small business.
Should I Press Pause on Advertising?
The past year has been full of ups and downs for most small business owners. For many, it's been mostly downs. We've met with clients that have been through hell and back trying to keep their business alive, and we'll often hear things like "Busines ...
12 Causes of Advertising Failure
Written by Roy H. Williams Marketing in Austin, Texas (article taken from here) 1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgot ...
How exactly does advertising work?
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” That feeling of uncertainty about advertising plagues many business people. They know they should adv ...
Report: Businesses could lose $16.4 billion to online advertising fraud in 2017
Lucy Handley Writer, CNBC.com (article taken from here) New figures released today suggest that ad fraud will cost brands $16.4 billion globally this year, and that nearly 20 percent of total digital ad spend was wasted in 2016. So-called invali ...