A new marketing case study from Cumulus Media and Westwood One suggests that long-term branding strategies — especially through AM/FM radio — remains one of the most effective tools for local businesses trying to build awareness and future sales in ...
Radio personalities are “Super-Influencers” for modern brands
Broadcast radio continues to hold a dominant place in the daily lives of North American consumers, even as podcasts, streaming platforms and video-based audio compete for attention, according to a new consumer study from global marketing and adverti ...
Welcome To The Golden Age Of Radio Attribution
Written by Pierre Bouvard (article taken from here) Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Rad ...