For years, marketers have been told that success online comes down to clicks, website traffic and search rankings. Businesses have invested heavily in search engine optimization, paid search campaigns and other tactics designed to capture consumers ...
Radio’s Local Edge Remains Strong in Digital Era
A new Techsurvey 2026 report from Jacobs Media suggests that while digital audio options continue to multiply, radio's greatest strengths remain remarkably consistent: local content, trusted personalities, and human connection. The findings offer va ...
The Importance of a Total Digital Marketing Strategy
46% of all Google searches are for local businesses. Think about it, when you want to find a new place to eat, what do you do? You google it. Because people are turning to the web for most of their needs, it is important to actually be there, so that ...