For years, businesses trying to attract new customers online have concentrated on a familiar question: How do we show up when someone searches on Google? That question is changing. Consumers are increasingly turning to artificial intelligence ...
Why Reach Still Matters in a Fragmented Media World
New marketing research reinforces a principle that can easily get lost in today’s world of sophisticated audience targeting: brands grow by reaching more potential customers. New analysis highlighted by the Cumulus Media/Westwood One Audio Active ...
Be Known Before You’re Needed
One of the most common conversations we have with local business owners isn't about creating the perfect advertisement. It's about creating familiarity. The businesses that consistently grow in Northern Utah aren't always the ones offering the ...