As advertisers navigate an increasingly fragmented media landscape, new data shows that radio remains the dominant force in ad-supported audio consumption. According to Nielsen's latest edition of The Record, which incorporates listening data from E ...
Study: Older Adults Still Value AM Radio
A new study from AARP Research suggests that while listening habits continue to evolve, AM radio remains an important source of information, safety alerts and community connection for older Americans. The research found that 86% of adults age 50 ...
Consistent Branding Drives Future Growth
A new marketing case study from Cumulus Media and Westwood One suggests that long-term branding strategies — especially through AM/FM radio — remains one of the most effective tools for local businesses trying to build awareness and future sales in ...