A new study from AARP Research suggests that while listening habits continue to evolve, AM radio remains an important source of information, safety alerts and community connection for older Americans.
The research found that 86% of adults age 50 and older still have access to AM radio in their vehicles. Although only about one-third (32%) say they actively listen to AM radio while driving, a majority (52%) believe it is important to keep AM radio available in vehicles.
The findings reinforce a reality many broadcasters and advertisers in Northern Utah and Southern Idaho see every day: radio continues to serve as a trusted source for local news, weather, sports and emergency information.
At Cache Valley Media Group, stations such as KVNU 102.1 FM/610 AM and KLGN 106.9 The FAN provide local programming that keeps listeners connected to what is happening in Cache Valley and surrounding communities. Whether it is severe weather coverage, local government news, coverage of the Utah State Aggies or high school sports or even community events, local radio remains one of the fastest ways to reach residents when information matters most.
The AARP study found that news is the most popular type of AM radio programming among listeners age 50 and older, with 53% tuning in for news coverage. Talk shows ranked second at 42%, followed by music (39%), weather updates (36%), sports (33%), traffic reports (29%) and religious programming (20%).
Adults age 65 and older were especially likely to use AM radio for weather information, with 44% saying they listen for weather updates compared to 26% of those ages 50 to 64. Older listeners were also more likely to tune in for music programming.
Perhaps the most significant finding involves public policy. Nearly eight in 10 adults age 50 and older (79%) support legislation that would require AM radio to be included in all vehicles sold in the United States at no additional cost to consumers.
The strong support exists despite relatively modest daily listening levels. According to AARP, the results suggest Americans continue to view AM radio as a reliable source of emergency information and public safety alerts, even if they do not use it every day.
For local businesses in Logan, Cache Valley and across Northern Utah, the findings offer another reminder that radio remains a powerful marketing platform for reaching older consumers. Many businesses focus heavily on digital products, social media and targeted marketing campaigns, but the study shows traditional radio continues to deliver trusted connections with an audience that often has significant purchasing power.
The most effective marketing strategies frequently combine multiple channels. Cache Valley Media Group’s marketing consultants regularly help businesses integrate on-air advertising with digital products, social media and targeting marketing solutions to build awareness across multiple platforms while maintaining the credibility and local connection that radio provides.
The AARP survey was conducted April 10-14, 2025, by NORC at the University of Chicago and included 1,009 adults age 50 and older nationwide.
Source: AARP Research, “Older Adults Say AM Radio Still Matters,” published May 22, 2026.
