Every year, businesses assume the back-to-school shopping season begins in August. Today's consumers have changed that equation. According to new research from Audacy, many parents are already shopping weeks before school begins, stretching pu ...
The Drive to and from Work is Still Marketing’s Sweet Spot
Consumers have never had more ways to consume media. Smartphones, streaming television, podcasts, social media, connected TVs and endless online content compete for attention every minute of the day. Yet one place remains remarkably consistent: t ...
Local News Builds Loyal Audiences and Better Marketing
For today's consumers, getting local news isn't a one-platform experience. A story might first appear in a social media feed, continue with an article on a local news website, be discussed on the radio during the drive home, and then spark conver ...