Consumers have never had more ways to consume media. Smartphones, streaming television, podcasts, social media, connected TVs and endless online content compete for attention every minute of the day. Yet one place remains remarkably consistent: t ...
Local News Builds Loyal Audiences and Better Marketing
For today's consumers, getting local news isn't a one-platform experience. A story might first appear in a social media feed, continue with an article on a local news website, be discussed on the radio during the drive home, and then spark conver ...
Three Years of Media Data Reveal a Powerful Lesson for Local Advertisers
For years, marketers have been told that the future belongs exclusively to digital platforms. But a fascinating new three-year study suggests the story is much more nuanced. Crowd React Media's State of Media 2026 examined the media habits of mor ...