New marketing research reinforces a principle that can easily get lost in today’s world of sophisticated audience targeting: brands grow by reaching more potential customers. New analysis highlighted by the Cumulus Media/Westwood One Audio Active ...
What Advertisers Get Wrong About Audio Marketing
If you've ever assumed that "everyone streams music now," you're not alone. According to new research from Edison Research's Q2 2026 Share of Ear study, many advertisers dramatically overestimate the size—and value—of Spotify's advertising audien ...
Reach Parents Before the School Bell Rings
Every year, businesses assume the back-to-school shopping season begins in August. Today's consumers have changed that equation. According to new research from Audacy, many parents are already shopping weeks before school begins, stretching pu ...