Digital Marketing
Should I Press Pause on Advertising?
The past year has been full of ups and downs for most small business owners. For many, it’s been mostly downs. We’ve met with clients
Braden Jensen November 16, 2020
Read More »
The Power of Radio
Welcome To The Golden Age Of Radio Attribution
Written by Pierre Bouvard (article taken from here) Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a
Ryan Frandsen September 15, 2020
The Power of Radio
Local Radio & TV Industries Create $1.17 Trillion in GDP
Written by RADIO ONLINE (article taken from here) The local commercial broadcast radio and television industries generates a whopping $1.17 trillion of Gross Domestic Product
Ryan Frandsen November 19, 2019
The Power of Radio
Best Media For Modern D2C Brands? Old-Fashioned Radio
Written by by Sarah Mahoney (article taken from here) As more 21st century direct-to-consumer brands are looking for their next level of growth, some surprising
Ryan Frandsen July 8, 2019
Digital Marketing
12 Causes of Advertising Failure
Written by Roy H. Williams Marketing in Austin, Texas (article taken from here) 1) The desire for instant gratification. The ad which creates sufficient urgency to cause
Ryan Frandsen May 31, 2019
Digital Marketing
How exactly does advertising work?
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” That feeling
Ryan Frandsen April 12, 2019
The Power of Radio
Nielsen: ‘Top Way To Reach Consumers Across All Media’ Is Radio.
Written by InsideRadio (article taken from here) The recently released Q2 2017 Nielsen Comparable Metrics Report, which offers an in-depth apples-to-apples comparison of major media
Ryan Frandsen November 30, 2018
Digital Marketing
Report: Businesses could lose $16.4 billion to online advertising fraud in 2017
Lucy Handley Writer, CNBC.com (article taken from here) New figures released today suggest that ad fraud will cost brands $16.4 billion globally this year, and
Ryan Frandsen May 8, 2018
The Power of Radio
Radio is as Strong as Ever
By Radio Ink (article taken from here) In the latest Nielsen Audio Today Report, Managing Director Brad Kelly says AM/FM radio continues to reach more
Ryan Frandsen May 8, 2018
The Power of Radio
Survey Has Good News for AM and FM Radio Stations
By Glenn Halbrooks (article found here) Many experts have labeled traditional AM and FM radio stations as outdated throwbacks with no future. But an Ipsos survey shows
Ryan Frandsen May 8, 2018