Digital Marketing
How exactly does advertising work?
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” That feeling
Ryan Frandsen April 12, 2019
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The Power of Radio
Nielsen: ‘Top Way To Reach Consumers Across All Media’ Is Radio.
Written by InsideRadio (article taken from here) The recently released Q2 2017 Nielsen Comparable Metrics Report, which offers an in-depth apples-to-apples comparison of major media
Ryan Frandsen November 30, 2018
Digital Marketing
Report: Businesses could lose $16.4 billion to online advertising fraud in 2017
Lucy Handley Writer, CNBC.com (article taken from here) New figures released today suggest that ad fraud will cost brands $16.4 billion globally this year, and
Ryan Frandsen May 8, 2018